Experiential design firms The Hettema Group and Themespace have merged to create a new company called THG.

The new creative agency is dedicated to creating "awe-inspiring attractions around the world" and will focus on theme parks, museums and leading consumer brands.

To be based in Pasadena, California, US, the new THG will build upon The Hettema Group's and Themespace’s experience in designing attractions for a wide range of clients – from theme parks, destination attractions, rides, resorts, museums, casinos, sporting events, and brand experiences.

The partnership was announced by ​​Phil Hettema of The Hettema Group and Erik Neergaard of Themespace at the 2022 Themed Entertainment Association (TEA) Summit being held at the Disneyland Resort in Anaheim, California.

Hettema will now serve as THG’s CEO while Neergaard will serve as THG’s chief creative officer and COO.

Phil Hettema said: "I have long been inspired by Erik’s creativity and innovative spirit, and I believe he will be the perfect partner as we embark on this new chapter.

"As an independent agency, we will specialise in close partnerships with our clients, to help them realise their goals and turn their dreams into destinations.

"Through our holistic approach combining both the creative and business sides of a project, we have the ability to create incredible experiences from concept all the way through execution.”