Online fitness marketplace Hussle has reached overfunded status within days of launching its first ever crowdfunding campaign.

The campaign had hoped to raise £1m from its customers, as part of a wider £8m investment from existing investors.

After an initial private launch, which was restricted to members of the fitness network, the crowdfunding campaign is currently approaching £1.4m and is now expected to close early.

Those investing in the company through the crowdfunding push will join a long list of investors, which includes Channel 4, Concentric, MMC and Albion VC.

According to Hussle CEO, Jamie Ward, the company is set for double digit growth in 2020, as it looks to further expand its reach and operations.

"Our mission is to create a globally trusted fitness brand that helps people make life work out,” Ward said.

To date, Hussle has generated around 2.5 million gym visits from half a million people. The company has partnered with almost 40 per cent of all gyms and health clubs in the UK.

Formerly called PayAsUGym, the company rebranded in May 2019 and since then has secured a number of partnership deals with the likes of telecoms firm Three, retail giant Tesco and budget hotel chain Premier Inn.