Hyrox launches cruise as part of new Experiences business
Fitness race organiser, Hyrox, is now taking bookings for the Hyrox cruise – the first event from Hyrox Experiences.
Billed as the ultimate fitness experience at sea, the cruise will offer the perfect conditions for training, with top athletes and coaches, nutrition designed to support goals and expert care for recovery. There will be panel talks, dynamic classes and the chance to see a new format Hyrox race featuring special athletes.
Taking place in October 2026, the four-day cruise on Mein Schiff 4 will leave and return to Palma de Mallorca, calling at Marseille and Barcelona.
The Hyrox global competition continues to grow, now staged in over 30 countries, with an expected 1.3 million participants in the 2025/26 season.
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+ GoodLife Fitness
The Canadian operator has been named title sponsor for Hyrox Canada until 2030 to support the expansion of the fitness race across the country. There are already plans for new races in Vancouver, Ottawa and Montreal next season.
GoodLife members and employees will have special access to events, including on-site lounges and activations and other promotional programmes. GoodLife will sponsor athlete communications and pre-race check-in, as well as event rankings, individual results and finisher certificates. GoodLife is also launching Hyrox Training Clubs at 25 locations in 2026, with more locations to follow.
Tammy Brazier, senior vice president of partnerships, marketing and external relations at GoodLife Fitness, says: “This renewed partnership is a natural next step for us as we continue to champion diverse ways for people in Canada to stay active and connected. It will allow us to fuel the long-term growth of Hyrox in Canada and create more opportunities for competitors and spectators to be part of the movement.”
+ Lucid collaboration
Hyrox has also launched its first European automotive partnership with electric vehicle manufacturer, Lucid. The partnership debuted at the Fitness First Hyrox Frankfurt race earlier this month and all remaining Hyrox events of the 2025/26 DACH season will feature Lucid’s vehicles.

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