InterContinental Hotels Group (IHG) has announced the launch of new iPhone applications in order to allow guests to find and book rooms across each of the operator's seven brands.

The launch marks the continuation of the company's mobile strategy and follows December 2010's unveiling of the InterContinental Concierge Insider Guides for the iPad. Each of the new iPhone apps feature booking and management reservation features, such as quick access to contact details and maps and secure storage of credit card information.

IHG also produced the Priority Club Rewards app for Android systems (July 2010) and the Priority Club Rewards app for iPhones (April 2010). The company has seen an increase of nearly 1,000 per cent in the number of room bookings made from mobile devices over the past year.

In the first five months of 2011, the number of bookings made from mobile devices already surpassed the total number for 2010. IHG senior vice president, sales and marketing EMEA, Matt Luscombe said: "Our mobile strategy is responding to this growing demand.

"Last year we launched a mobile iPhone booking app that just targeted our 58 million Priority Club Rewards members and we're now expanding our iPhone booking app service to all of our seven brands." Image: Some of the branded iPhone applications now launched by IHG