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IMAX to combine entertainment and indoor cycling

By Kath Hudson 25 Jan 2016

The company has applied for a permit to open an indoor cycling studio / TK Kurikawa / Shutterstock.com

It’s understood that IMAX, which specialises in creating immersive 3D and 4D cinematic experiences, is looking to move into the US health and fitness industry.

According to a report on DNAinfo.com, the company has applied for a permit to open an indoor cycling studio in Brooklyn, New York, which will be fitted out with a giant screen.

“The gym would consist of tiered rows of stationary bikes which would face the screen, which would play original content created by IMAX and its partners,” Robert Lister, the company’s chief business development officer, told DNAinfo.com.

The new venture is still in the preliminary testing phase and the company is working on creating high-energy videos and music to play during classes.

IMAX has applied for a permit to open an indoor cycling studio / IMAX Corporation

IMAX US health and fitness industry indoor cycling studio giant screen

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Sky TV research exposes postcode lottery in girls' sport participation

Public sector: Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke

Public sector: Everyone Active opens £33.9 million next-generation leisure and wellbeing hub

Public sector: Bromley’s £17m Walnuts revamp adds EGYM, rehab and recovery

Appointment: Steve Nelson promoted to MD of Serco Leisure

Architecture: Qiddiya and Populous share details of Saudi Arabia’s National Tennis Centre

Myzone report shows importance of longevity and social connection

Breaking news: Industry mourns the loss of Les Mills, a founding father of fitness

Mental health: New CIMSPA standards upskill coaches and swimming teachers in mental health

Swimming: Sea Lanes opens following a partnership between The Eden Project and Canary Wharf Group

Urban regeneration: FaulknerBrowns designs sustainable new wellness centre for Newcastle

Rehabilitation: Good Boost says its exercise programmes offer a viable alternative to traditional physiotherapy

Breaking news: Fitness sector cautiously optimistic as Andy Burnham aims to be PM

New opening: Design-led Koru Health Club combines high-performance training with recovery

Event: Elevate taps a wide range of critical industry trends

AI: AI is top of the agenda at Elevate 2026

Public sector: Ebbsfleet Healthy New Town celebrates the opening of the Weldon Wellbeing Pavilion

GLP-1: Global industry organisations join forces to call for physical activity to be embedded into GLP-1 care pathways

Running: Technogym and World Athletics team up to launch the Run X World Treadmill Championships

Public sector: Charitable trust, Mytime Active, tackles loneliness

IMAX to combine entertainment and indoor cycling

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