IOU party to be held during LIW
This year's Leisure Industry Week (LIW) will play host to the largest ever gathering of independent operators, at the second annual IOU (Independent Operators Unite) forum, which takes place at the show.
"The numbers are set to triple from 2009, with 1,000 independent operators anticipated to attend the 2010 event," says Dave Wright, CEO of Creative Fitness Marketing (CFM) and founder of IOU.
IOU will offer educational seminars, networking events and a dedicated lounge for independents, as well as access to hundreds of industry suppliers exhibiting at LIW; entry to the trade show is included in the package.
Seminars will cover topics including cost-effective marketing ideas, tips from independent clubs around the globe, retention strategies and sales-boosting suggestions.
Entry to LIW, the IOU education programme and networking opportunities is free of charge for IOU members, membership of which is available through the FIA to all 2,500 independent operators across the UK.
LIW takes place at the NEC Birmingham from 21-23 September 2010.
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