Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13969)           
UK only International

Head, armpits, crotch and toes: new humourous Icelandic tourism video teaches hot tub etiquette

By Jane Kitchen    03 Mar 2016
The video has been garnering a lot of attention on social media, and had been viewed by more than 76,000 people on YouTube at last count / You Tube

Visit Iceland, the official tourism information site for the country, has launched a new video through its Iceland Academy online “training course,” which aims to teach tourists the essentials of Iceland and help them get the most of their visit.

The latest humourous video – which teaches visitors about Iceland’s hot tub etiquette – begins with a man who introduces himself as Gudmundur, “head of spa etiquette.” Gudmundur – straight-faced and clad in a tweed jacket, yellow knit cap and bow tie – stands next to a naked man in a shower, who proceeds to demonstrate how to properly get clean in the shower before a visit to an Icelandic hot tub.

“We take hygiene very seriously, and everyone is required to take a shower before entering the pool area,” says Gudmundur.

He then proceeds to point out the key areas to wash – head, armpits, crotch and toes – which his “model” demonstrates, to the tune of the children’s song, “Head, shoulders, knees and toes.”

The video has been garnering a lot of attention on social media, and had been viewed by more than 76,000 people on YouTube at last count.

"With Iceland's appeal as a winter destination increasing and with interest from Europe and North America up by 59 per cent since 2012, we have a responsibility to not only inspire but educate those considering a trip to Iceland, as well as encouraging sustainable travel amongst our visitors,” said Inga Hlín Pálsdóttir, Director, Tourism & Creative Industries at Promote Iceland.

“We believe that if the traveller is better informed of conditions ahead of time, he or she will get more out of the trip and leave the country happier."

This is not the only video for Iceland Academy; other topics include ‘Responsible Traveling in Iceland,’ ‘How to Eat Like an Icelander’ and ‘A Guide to Winter Sports in Iceland.’ Those who watch four videos will ‘graduate’ from Iceland Academy, and have a chance to win a trip to the country.

Iceland  tourism  hot tub etiquette  humour 
Sign up for FREE ezines

Company profile

Company profile: UK Trade & Investment
UK Trade & Investment is the government department that supports UK companies to trade internationally and helps overseas businesses to set up in the UK.
View full profile >
More company profiles

Featured Supplier

Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
View full details >
More featured suppliers

Property & Tenders

Location: Stratford, East London.
Company: Lee Valley Regional Park Authority
Location: Y Felinheli, LL56 4QN
Company: Newmark
Location: Newhaven, Sussex
Company: EiA Real Estate
Location: Tutbury Castle, Staffordshire
Company: Savills
Location: Oxford
Company: University of Oxford
More properties & tenders

Diary dates

21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
22-22 Oct 2026
QEII Conference Centre, London
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
More diary dates