Indie studio Urban Cave targets 360 degree approach to wellness
A new boutique studio in Soho is aiming to offer members a ‘complete circle of care’ through the provision of personal training, classes, massage and physio.
Owned by husband and wife personal training duo, Brett Durney and Sandra Calva, Urban Cave offers exclusive one-to-one Pilates and training sessions, complemented by physiotherapy, chiropractic and sports massage services.
The 1,000sq ft (93sq m) studio, which caters for just two clients at a time, launched early this year and currently runs approximately 80 one-to-one sessions a week. The owners have also decided to incorporate activity monitoring system MYZONE to enable clients to track their progress.
“We know from our previous experience that we can train people much more effectively using MYZONE,” said Durney.
“It gives us the ability to set realistic targets at the beginning of a session, such as the number of calories burned or MEPs (MYZONE Effort Points), and we can also use it to promote clients’ results after their workouts on social media, which helps promote our work.”

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