Michael Indursky is to become President of Steiner Leisure Limited’s recently acquired Bliss World Holdings, Inc (Bliss).

Effective from 8 March 2010, Indursky will be responsible for the worldwide operations of both the Bliss and Remède brands.

With more than 20 years of experience in the personal care industry, including business strategy, marketing plan development and new product development, Indursky’s most recent position prior to Bliss was as the chief marketing and strategic officer of Burt’s Bees, Inc, a manufacturer of natural personal care products. He has also held leadership roles with L’Oreal USA and Unilever Cosmetics.

Leonard Fluxman, President and Chief Executive Officer of Steiner Leisure Limited, said: "We are thrilled to welcome Mike to Steiner and give him this opportunity to spearhead the integration and further development of our newly-acquired Bliss and Remède brands. Mike's experience with highly regarded personal care companies is exceptionally fitting for his role as President of Bliss and we look forward to utilising his abilities as we seek to grow our new brands."

Starwood Hotels & Resorts Worldwide sold its spa company, Bliss, to Steiner Leisure for US$100m (67.4m euro, £60.3m) in cash in late 2009.

As part of the agreement, both the Bliss and Remède spas and amenities remained exclusive to Starwood in the hotel category at W Hotels and St Regis Hotels.

Spa and skincare company Bliss has a global range of free-standing and hotel spa locations, offering services under the Bliss and Remede brands and products under the Bliss and Laboratoire Remède brands.

Bliss also operates an e-commerce business and distributes its products through a range of department stores including Bloomingdale's, Harrods, Harvey Nichols, Macy's and Neiman Marcus as well as Sephora.