Fitness operator Ten Health and Fitness is launching a 2,700sq ft (251sq m) studio in west London's Fitzrovia at the beginning of May.

The studio will be its eighth in the capital city, and as well as offering Ten’s Reformer Pilates classes, physiotherapy, massage therapy, rehabilitation and personal training, it will also be home to athleisure brand HPE's (Human Performance Engineering) first ever UK retail store.

Ten stocks a selection of HPE’s clothing at its other studios in Little Venice, Mayfair, St James, Chiswick, Hatton Gardens, Notting Hill and The City.

The Fitzrovia studio will also be home to the TenEducation programme – its external training for fitness professionals.

The training and education business offers industry-accredited courses to exercise professionals throughout the UK.

Its Dynamic Reformer course has been designed for Pilates teachers and personal trainers wanting to improve their equipment and training knowledge, as well as for physiotherapists, osteopaths, rehabilitation specialists, sports therapists and other exercise professionals.

“We’re really excited about the launch of TenEducation,” said Joanne Matthews, Ten’s founder. “We’ve been talking about it for a couple of years now, and with such a wealth of professional experience and expertise within the company, we’re now ready to share it with a wider audience within the exercise and therapy sector.”

The fitness operator created TenAcademy - the UK’s first in-house REPS-accredited training and CPD (continuing professional development) programme - almost eight years ago.