Industry event W3Spa EMEA has kicked off in Tarragona, Spain, hosted at Le Méridien Ra Beach Hotel & Spa.

The three-day wellness-centric event represents the first edition of W3Spa EMEA by We Work Well – the spa, fitness and hospitality buyer event company.

The conference sees spa suppliers and decision-makers from luxury spas across Europe, the Middle East and Africa gather and connect through one-on-one meetings, networking and educational opportunities.

We Work Well challenges its attendees to reimagine how they connect, bringing wellness into every aspect of the event experience so attendees can nurture business relationships in more meaningful ways.

“It’s our pleasure and privilege to spend the next few days in the presence of such a diverse group of spa and wellness professionals from across Europe, the Middle East and Africa,” said event director Stephen Pace Bonello, speaking to Spa Business.

“Le Méridien Ra Beach Hotel & Spa offers the perfect environment for us to deliver our carefully curated programme filled with efficient business meetings and infused with wellness throughout."

We Work Well has also scheduled W3Spa North America later this year on 19-22 June 2022, at Charleston Place Hotel in South Carolina.

In addition, the company recently announced the launch of two new hosted buyer events, targeting the fitness and hospitality markets in the EMEA regions.

The new forums – named W3Fit and W3Hospitality – marked the company's expansion into the fitness and hospitality sectors.

To drive the two new launches, We Work Well has brought in David Zarb Jenkins, an events industry veteran who spent 18 years overseeing the Sibec, Spatec and Hotec portfolio, latterly with Questex, following their acquisition from founder McLean Events in 2007.

Zarb Jenkins has been given the title of co-founder for the W3 launches.

To find out more about We Work Well's portfolio of events, head to the official website.