Derrick Evans MBE, more commonly known as Mr Motivator, has joined forces with Innerva as a brand ambassador to champion a new era of healthy and active ageing.

Now 73, Evans shot to fame in the 1990s with fitness sessions on GMTV. During lockdown he joined BBC HealthCheck UK Live to keep the nation moving and was awarded an MBE for his services to health and fitness.

Evans says: “I’m excited to start this partnership with Innerva. We share the same values and want to raise the profile of active ageing. I’m living proof that movement can be medicine, especially as we get older. Maintaining independence and dignity is only possible if we look after ourselves and stay active.

“Yet, despite the UK’s ageing population, older people feel neglected by government and overlooked by the fitness industry. We need to empower older adults and help them find spaces where they feel welcomed and supported, can exercise safely and connect with others.”

Laura Childs, head of marketing at Innerva, says: “We couldn’t think of a better person to represent our vision for active ageing than Mr Motivator. Still exercising every day, he is the living and breathing embodiment of what it means to age well.

“With his energy and passion, we want to spearhead a new movement for active ageing across the UK, creating fun, engaging and social exercise spaces in communities across the county to serve this growing demographic and help people age well.”