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Iron Grip and RetroFitness in partnership
By Martin Nash 19 Apr 2012
US fitness chain RetroFitness has selected Iron Grip to be the preferred supplier of dumbbells, barbells, and Olympic plates to its franchise locations nationwide.
RetroFitness features a full collection of top-of-of-the line strength equipment and cardio machines complete with individualised LCD television monitors. In addition, each site houses a RetroTheatre where members can work out in a darkened room on cardio machines while watching movies. Iron Grip kit to be installed includes the company's patented Urethane Olympic plates with opposing handgrips, maintenance-free Urethane dumbbells, and heavy-duty Olympic bars.
The plates and dumbbells will be custom-engraved with the RetroFitness logo to reinforce the brand within the clubs.
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