JD Gyms is delivering 'sector-leading metrics' as well as record pre-tax profits, turnover and EBITDA CEO, Alun Peacock, has told HCM.

Interviewed in the latest issue, Peacock said the annual accounts which have just been filed, show the business delivered record pre-tax profits, up 42 per cent on the previous year.

Revenue rose by 21 per cent and membership numbers also grew by 36,000 to 572,000. Yield per member has increased by around £3 per month over the last 18 months, even though average fees are still below £30.

“I believe these numbers represent sector-leading metrics and we’re delivering this performance in the UK, which is arguably one of the most competitive markets in the world for health and fitness operators,” says Peacock. 

He attributes this success to a number of factors: great locations, stylish décor, premium equipment, robust operational systems, a strong brand identity, a high-peforming team and loyal members.

“We genuinely believe JD Gyms occupies a unique space in the market,” Peacock told HCM's Kate Cracknell. “Our offering doesn’t fit neatly into traditional categories, such as low-cost or mid-market, and that’s intentional. We’re focused on delivering a gym experience that stands up against any operator, not only in terms of value, but also in the quality of the environment, equipment and atmosphere. It isn’t just good for the price. It’s good, full stop.”

Having just launched its 100th site and first organic club within London's M25, the company is planning 10 to 15 new sites in 2026, weighted towards the south of the UK. A small-footprint concept has also been successfully piloted in Middlesbrough and another will open in Edinburgh.

Sign up for a free digital subscription to HCM here and read the full interview with Alun Peacock here.