Wexer Virtual has opened a new central London headquarters as the virtual fitness provider seeks to scale up its offering to new and existing partners.

Currently working with leading fitness operators across more than 30 countries worldwide, Wexer wants its office in Bishopsgate to be the launchpad for “a new wave of innovation across the digital landscape.” The company now has offices in London, Copenhagen and New York.

“After eight years of continued growth, we are proud to achieve another important milestone in the company’s short history," said Paul Bowman, CEO of Wexer Virtual, who took up the reins from founder Rasmus Ingerslev a year ago.

“With our new headquarters, we aim to remain focused on innovation and opportunity as we strive to work with our partners and build new relationships to make exercise more accessible through the use of virtual fitness.”

In addition to the London premises, Wexer has also announced new recruits in the form of Daniel Waide and Lucy Button.

Wade will be based in the US office, where he will serve as country manager, handling relationships with Wexer’s existing partners as well as working to generate new business.

Meanwhile, Button will join Bowman and the team in London, where she will focus on the company’s global marketing and communication strategy.

Bowman added: “This is a really exciting time for Wexer and I am thrilled to welcome Daniel and Lucy to the team. Together they bring a wealth of industry knowledge and expertise and I have no doubt they will help us take Wexer Virtual to the next level.”