Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13742)           
UK only International

Nike partners with artist Kaws to create bold and beautiful New York basketball courts

By Kim Megson    23 Nov 2016
The side-by-side full courts have been painted with swirling, brightly-coloured patterns and motifs. / Nike
I wanted to find the sweet spot where it works visually and functionally – how it’s broken up by the game’s lines and works with my images. It will have an intimate effect on the players that use the court
– Kaws

Sports giant Nike has partnered with artist Kaws to cover two of New York’s community basketball courts with his signature murals.

Located in Sara D. Roosevelt Park on Manhattan’s Stanton Street, the side-by-side full courts have been painted with swirling, brightly-coloured patterns and motifs.

“My approach to the courts was very similar to how I would work on canvas,” said Brooklyn-based Kaws, whose real name is Brian Donnelly. “I wanted to create something that was true to my language, but also considerate of this being a court that people are playing on.

“I wanted to find the sweet spot where it works visually and functionally – how it’s broken up by the game’s lines and works with my images. It will have an intimate effect on the players that use the court.”

Nike has partnered with the city’s Parks and Recreation Department for the project, which is part of a larger campaign called New York Made. The company said it wants to “elevate sport, culture and community through innovative collaborations” in the city.

Kaws claimed public art and design projects are key to engaging with local communities.

“I always think about when I was young and the things I had interaction with, whether it was skateboard graphics or magazines, and how art reached me,” he said. “I’ve been conscious of how my work disseminates and reaches people. It could be a canvas in a museum, or it could be a court, a wall or a t-shirt.

“I like the idea of public art because it reaches people in a casual way, and when they aren’t necessarily looking for it.”

Art and street basketball have mixed before, notably in Paris, where fashion brand Pigalle and architecture firm Ill-Studio recently created a vivid multicoloured basketball court squeezed between two apartment buildings.

The courts are located in Sara D. Roosevelt Park on Manhattan’s Stanton Street / Nike
Artist Kaws painted his signature motifs onto the courts / Nike
The artist used to live on Stanton Street and passed the park every day / Nike
Nike's New York Made campaign celebrates creativity in the city / Nike
The company said it wants to 'elevate sport, culture and community through innovative collaborations' in the city / Nike
Kaws said: 'I wanted to create something that was true to my language, but also considerate of this being a court that people are playing on' / Nike
Nike  Kaws  Stanton Street  design  piublic art  basketball 
Sign up for FREE ezines
Related news
Sports jobs

Leisure Centre Duty Manager

Uppingham School
Salary: £24,687.57pa + pension + health care + benefits
Location: Uppingham, Oakham, UK

Leisure Supervisor (Development)

City University of London
Salary: £32,982 - £37,099pa + excellent pension and benefits
Location: London, UK

Recreation Assistant (Dry Site)

Everyone Active
Salary: Competitive
Location: Market Rasen

Party Leader

Everyone Active
Salary: Competitive
Location: Gainsborough

Cleaning Assistant

Everyone Active
Salary: Competitive pay rates
Location: Gainsborough

Duty Manager

Everyone Active
Salary: Competitive
Location: Gainsborough

Duty Manager

The Pickaquoy Centre
Salary: £30,000pa + local Govt pension + attractive benefits package
Location: Kirkwall, UK

Team Leader (Harrow School Fitness Club)

Harrow School
Salary: £13.71 per hour
Location: Harrow on the Hill, Harrow, UK

Centre Manager (Leisure)

Exeter City Council
Salary: £40,221 - £42,403pa + pension + benefits
Location: Exeter, UK
recruiting with sports management

Director of Operations

Active Luton
Salary: £61,000 - £64,000 + exceptional pension + excellent benefits
Location: Luton, UK

Fitness Motivator

Everyone Active
Salary: Competitive
Location: Lutterworth

Recreation Assistant/Lifeguard (NPLQ required)

Everyone Active
Salary: 9.50 ph
Location: Lutterworth

Membership Manager

University of Warwick
Salary: £29,605 - £32,982pa + pension + benefits
Location: Coventry, UK

Recreation Assistant

Everyone Active
Salary: Competitive salary
Location: Wigston

Swim Teacher

Everyone Active
Salary: Competitive
Location: Shipston-on-Stour

Swim Teacher

Everyone Active
Salary: Competitive
Location: Shipston-on-Stour
recruiting with sports management

Chief Executive Officer, Mount Batten Centre

Mount Batten Group
Salary: c£65,000pa + pension + benefits
Location: Plymouth, UK

Swimming Teacher

Everyone Active
Salary: Competitive rates of pay
Location: Rickmansworth, UK

Swimming Teacher

Everyone Active
Salary: Competitive rates of pay
Location: Watford, UK
Swimming Teacher jobs  duty manager jobs  Team Leader jobs  recreation assistant jobs  Swim Manager jobs  general manager jobs 
More jobs

Company profile

Company profile: Elevate
The UK's largest annual trade event dedicated to physical activity, health, and performance
View full profile >
More company profiles

Featured Supplier

Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
View full details >
More featured suppliers

Property & Tenders

Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
Location: Verwood, Dorset
Company: AVISON YOUNG
Location: Hall Place House, Bexley, DA5 1PQ
Company: London Borough of Bexley
Location: 15 Concessions across the nation's forests
Company: Forestry England
More properties & tenders

Diary dates

10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
08-08 Jun 2024
Worldwide, Various
More diary dates