Fitness equipment giant Life Fitness has continued the reshuffle of its leadership team with three new appointments.

Dan Wille – who has spent the past 25 years at the company – will transition from chief commercial officer to the position of vice president of global marketing and product development.

Meanwhile, Tim McCarthy and Frank van de Ven will both return to Life Fitness to assume the roles as vice president of sales, Americas and vice president of sales, international, respectively.

Wille first joined Life Fitness in 1994 and has held roles of increasing responsibility in product development, marketing and sales.

McCarthy is returning to Life Fitness, where he previously spent more than 26 years overseeing performance and developing go-to-market strategies for the Americas business unit.

Van de Ven will also be rejoining Life Fitness following a short tenure with ASICS TenKan-Ten Growth Catalyst. He previously spent more than 23 years with the International business unit at Life Fitness, driving growth in the EMEA and APAC regions.

The latest appointments follow on from two other high-profile returnees taking up key roles at Life Fitness – Chris Clawson as CEO and legendary founder Augie Nieto as a member of the board.

"Since my return to Life Fitness, I've spent a lot of time meeting with employees, customers and other business partners to get a sense of where we stand today," Clawson said.

"As part of this review, I've reflected on where we should focus our efforts and who will help us successfully execute on our strategic initiatives.

"These changes to the company's executive leadership will allow us to better reach our strategic goals and further position Life Fitness as the global leader in commercial fitness equipment."

Life Fitness became a standalone company in May 2019, when it was acquired by KPS Capital Partners for US$490m from the Brunswick Corporation.

The company's fitness brands include Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT.