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Jumeirah to enter Italian market

By Tom Walker    04 Jan 2012

Jumeirah Group, the Dubai-based luxury hotel company, has been appointed to manage the five-star luxury Grand Hotel Via Veneto in Rome, Italy.

Jumeirah Group will take over the running of the 122-bedroom, privately-owned hotel and integrate it into its global portfolio of luxury hotels.

The property will be rebranded as Jumeirah Grand Hotel Via Veneto, Rome in early 2012.

Hotel facilities include the Aqva City spa, which boasts six treatment rooms and a couples' room; a vichy shower; hammam; saunas; vitality pool and a relaxation area.

Treatments are supplied by Bulgari and include massages, thalassotherapy, facials and body scrubs. There is also a health and fitness suite supplied by Technogym.

The property is Jumeirah's first in Italy and the fifth in Europe. In Spring 2012 the group will open Jumeirah Port Soller Hotel & Spa in Mallorca, Spain.

Gerald Lawless, executive chair, Jumeirah Group, said: "Jumeirah Grand Hotel Via Veneto is a key part of our global expansion plans following our hotel openings in Dubai, Frankfurt, Shanghai, the Maldives and Abu Dhabi in 2011.

"From a Dubai perspective, we are also encouraged that it coincides with the launch of Emirates Airlines' A380 service to Rome."

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