Jungle wonderland experience will bring warmth to Europe next winter
A London event design company has pledged to bring a “warm, hyper-real tropical paradise” to Europe in the middle of winter 2016.
Strong & Co – famous for its pop-up experiences at big cultural events, such as the UK’s Glastonbury music festival – is seeking funding for its latest venture, dubbed Summerland.
The company envisions a four hour live experience that will take visitors from the cold, wintry streets of London into the heart of a sweltering jungle filled with lagoons, beaches, a crystal cave, an Indiana Jones-style maze and a 40ft (12m) heated waterfall.
The space – described by its creators as a “live theatrical wonderland” – will be inhabited by character performers and live bands. In between exploring, guests will be able to enjoy games areas, swim-up bars and a dancefloor.
“Winters in Europe are long and escaping the cold means a flight,” said the company in a statement. “Often people do not have time and money to spare, but still crave the chance to relax and reconnect in the warmth. This is why we have created Summerland. Audiences check-in at our departure lounge before teleporting into a hidden paradise.”
Strong & Co’s managing director, Deborah Armstrong, is seeking investment using the online funding platform Seedrs. Currently over £150,000 (US$227,000, €213,700) of the £696,000 (US$1m, €991,000) target has been raised.
If successful, Summerland will follow in the footsteps of a number of innovative pop-ups in London. This month experience designers Bompas & Parr have partnered with composers, perfumers and academics to transform the top of The Shard in London into “the most romantic place in the world” as part of their Height of Winter attraction.
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