Just Move, an independent club owned by Steve and Lucia Kouma, opened on 1 June in Shellharbour City, just south of Sydney, Australia.

The 350sq m club has been created, says Steve, to target "people bored of the typical gym membership experience, where they are one of very many members".

He continues: "We're focused on service and delivering results for our members through interaction and integration into our classes or clubs. Our target membership is just 500 members."

Just Move specialises in group training, with classes programmed around the concept of "moving people faster, stronger or better". Equipped by Precor, Star Trac and Cybex, it offers group exercise classes, small group training clubs, PT and a gym floor comprising power, strength, core and cardio zones, a group training area and a group cycling studio. Membership starts at AUS$36 a fortnight.

The Koumas plan to open up to 10 clubs over the next 10 years, all in the Illawarra coastal region of New South Wales and the south coast of Australia.