Fitness equipment brand Keiser UK has promoted Garry Spreadborough to the position of UK key account manager.

He rises up the ranks from regional business manager for the South East and London.

Before joining the company in 2015, Spreadborough gained over 10 years of industry experience, having held roles as a personal trainer, operations manager, head of sales and general manager at other leisure companies, including Virgin Active and David Lloyd Leisure.

On his promotion, Spreadborough said: “The movement across the industry towards functional training, with the vast majority of people now incorporating speed into their training, means we can really drive our core concepts with outstanding equipment and education.”

Keiser specialises in strength, cardio and functional training equipment.