Kenco Millicano instant coffee has launched a convenience 500g tin.

The new 500g format allows out of home operators to offer the brand in hospitality and leisure environments.

Kenco Millicano aims to bring together the trend for roast and ground coffee and the sustainable benefits of a product with all beans sourced from Rainforest Alliance certifiedTM farms – without operators needing to compromise on the convenience of a soluble solution.

In retail, the product is now worth £19.7 million and growing at 49.3 per cent, and the new 500g format allows more out of home operators to take advantage of the growing brand.