Image: KidZania creates a role playing environment

KidZania, the Mexico-based indoor edutainment theme park concept for young people aged between four- and 14-years-old, is to open a new location at Singapore's Sentosa Island.

Sentosa Development Corporation, which oversees the island's development and attractions mix, and Themed Attractions and Resorts (TAR) are behind the new KidZania park.

TAR already operates KidZania Kuala Lumpur in Malaysia, which opened in February, and will run the new site in a joint venture with Boustead Holdings Berhad via Rakan Riang Pte.

A 11,500sq m (123,785sq ft) family entertainment centre at the island's Palawan Beach will house the new KidZania park and will complement the area's other attractions.

KidZania provides a scaled down city environment in which young people are educated and inspired through role playing activities that look to enhance physical and intellectual growth.

TAR managing director and CEO Yang Mulia Tunku Dato' Ahmad Burhanuddin said: "We consider it our privilege be able to expand the KidZania family in Sentosa Island.

"With growth potential of family tourism in the region, we consider this to be an excellent investment opportunity for Themed Attractions in addition to our other ongoing family tourism projects in Kuala Lumpur and Johor, Malaysia."

KidZania Singapore is currently scheduled to open in 2014.

To read a mystery shopper review of KidZania's recently-opened edutainment theme park in Kuala Lumpur, see Attractions Management 2012 Issue 2, p56

To read the current issue of Attractions Management, visit www.attractionsmanagement.com/magazine

Details: www.sentosa.gov.sg (.pdf)