Elena Lapetra has been appointed as the new business development manager at Inspirit, with the responsibility of the Schwinn brand.

Inspirit was appointed exclusive UK distributor for the Schwinn's indoor cycle series and Stairmaster Stepmill in June this year.

Lapetra has been tasked with steering the sales and marketing of the Stairmaster products with a main focus on Schwinn products and its education programme.

"The main reason why I joined Inspirit to lead their Schwinn division is simple," she said.

"I've always been involved in indoor cycling, to me is the best part of a gym, fun, buzzing, so lively!

"So, when you are such an indoor cycle fan and you receive the opportunity to lead Schwinn in the UK, such an iconic brand, it is a no brainer really.

Lapetra joins Inspirit from Amer Sports, where she held a number of roles, including working on Amer's Precor brand of fitness equipment.