The majority of leisure and hospitality businesses in the UK are "neglecting" the growing over-65s market, according to new research published by Barclays Corporate.

A total of 160 senior executives across the sector were surveyed as part of the study, with 88 per cent claiming to be "either engaged or highly engaged" with the demographic.

However, 62 per cent said their businesses did not offer any "specific services of products" towards over-65s, with 82 per cent of those having no plans to introduce any in the future.

Meanwhile, 3 per cent of firms surveyed are planning a major investment in provision for the over-65s market, despite its projected growth of 1.4 million people over the next five years.

Mike Saul, head of hospitality and leisure at Barclays Corporate, said: "This lack of tangible engagement with a generation that has, for decades, shaped what leisure is in the UK should be something of a wake-up call for the sector.

"As the hospitality industry struggles against multiple headwinds, it would be a mistake to overlook the opportunities this healthier ageing population presents."

Details: www.barclays.com

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