Active IQ has appointed Jenny Patrickson as it new commercial director to help drive the company’s three-year growth strategy.

Having most recently worked as head of central qualifications for YMCA, Patrickson has more than 25 years of experience in the sector and has implemented strategic planning, business development and process improvement in previous roles.

She has also developed a range of international accreditation and quality assurance models for organisations including the European Health and Fitness Association (EHFA), Ireland Active and the International Confederation of Registers for Exercise Professionals (ICREPs).

“As one of the country’s leading awarding organisations, Active IQ has a really distinguished and respected reputation in the active leisure industry,” said Patrickson. “I’ll be helping the company to explore and implement new business opportunities, as well as expanding its well-established portfolio of qualifications.”