Google and Los Angeles Zoo have teamed up for a marketing stunt which allows animals at the zoo to take photos of themselves.

A sloth, a giraffe and a tiger are among the first animals in the zoo to use the technology, which takes the photos and then places them in a public Google Photos album called ‘Zoogle Selfies’.

Using a Nexus 5X paired with motion-activation technology, cameras have been dotted about the California zoo’s enclosures, automatically taking a photo when an animal comes a certain distance away from the camera lens.

The project organisers say the zoo is inspired by new Disney film Zootopia – a buddy comedy in which the world is populated by anthropomorphic mammals. Drawing attention online, the Zoogle Selfie organisers say the stunt is a unique way for zoo-goers to interact with the animals using the familiar medium of a selfie.