Les Mills and Life Fitness/Hammer Strength join forces
Les Mills and Life Fitness / Hammer Strength have announced a new strategic partnership which will enable operators to deliver more connected, motivating, high-quality fitness experiences at scale.
The collaboration between the two legacy brands was announced at the Health & Fitness Association (HFA) trade show in San Diego last week. It promises exciting new products, live events and connected fitness experiences.
Les Mills will serve as the Official Cycle Content Partner of Life Fitness, while Life Fitness will serve as the Official Bike Partner of Les Mills for its cycle programmes.
Phillip Mills, Les Mills managing director, said: “Les Mills and Life Fitness are living proof that innovation and passion stand the test of time. Together, we’re building a foundation for the future, rooted in shared values, proven expertise, and a long-term vision to elevate the role fitness plays in people’s lives.”
Jim Pisani, Life Fitness / Hammer Strength CEO, said: "Our alignment with Les Mills is rooted in shared values and a deep belief in performance, science, and quality. As global fitness leaders, we have a unique opportunity to elevate the experience for training environments, instructors, and members worldwide."

Membership Advisor
Customer Service Advisor
GP Exercise Referral Instructor
Swim Manager
Food and Beverage Manager
Activity and Wellbeing Coordinator
Team Leader
Duty Manager
Membership Advisor
Swim Teacher
Food & Beverage Assistant
Catalogue Gallery
Company profile
Directory
Featured Supplier
Property & Tenders
Company: Lee Valley Regional Park Authority
Company: Newmark
Company: EiA Real Estate
Company: Savills
Company: University of Oxford







