Liliana Grajales has been named vice president of sales for skincare brand Soleil Toujours, which features broad spectrum UV protection combined with antioxidants and anti-ageing actives.

Grajales began her career in luxury hospitality in management with Hyatt Hotels, and has also worked in management positions for the Four Seasons, the Ritz-Carlton and the Biltmore Hotel in Coral Gables.

She also worked for five years as spa director for the 16,000sq ft spa at The Ritz-Carlton South Beach in Miami, and has held sales manager positions for skincare brands Decleor, Carita, Vita Liberata and Mio Skincare.

“We are so excited to have Liliana join the Soleil Toujours team,” said Valerie McMurray, founder and CEO of Soleil Toujours.

“She brings a wealth of sales experience in luxury spas and resorts, and will take our business to the next level. Her experience as both a luxury spa director and account manager with high-profile skincare lines is a huge asset to our growing team.”