Linzenich encourages women to be LADYlike
German operator Linzenich Fitnessgruppe has introduced a new brand into its estate – a women-only offering called LADYlike.
The inaugural site opened recently in Gummersbach. The gym at the 500sq m club has been equipped by Matrix, Life Fitness, milon, Hypoxi and TRX, with functional training available, as well as group exercise classes.
Targeting women who want a more exclusive offering, packages start at €39.90 a month on an 18-month contract, or €19.90 for classes only. Use of body sculpting service Hypoxi carries a supplement of €10 a month.
The group will also launch a further two Sportsclub4 gyms this year, with the first opening in Olpe in May and the second in Leverkusen-Lützenkirchen. It now operates five different brands: Family Fitness Clubs, low-cost TOPfit, full-service Sportsclub4, women-only group exercise clubs Kursboutique, and the latest - LADYlike.
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