A new hub that will foster relationships between sports organisations and technology companies will be established in London at the beginning of 2017.

The hub – which is being created by County Sports Partnership London Sport and the Mayor of London’s London & Partners – will provide support to start-up organisations designing apps and products with the purpose of promoting sport and physical activity.

It will be located within London Sport’s House of Sport, which will also open in early-2017.

Organisations within the sport sector are being invited to occupy the House of Sport on Dover Street to facilitate collaboration and efficiencies.

Peter Fitzboydon, chief executive of London Sport, said “building effective partnerships in technology” is the “biggest opportunity for getting more people active in the foreseeable future”.

“London is a leading global centre for sport and is open to innovation and technology from all over the world,” added chief commercial officer Scott Thompson.

“This is the essence of the sports tech lab which will be London’s first dedicated sport and health tech lab to bring together some of the country’s biggest sport bodies and London’s best sports tech start-ups under the same roof.”