The Olympics and Paralympics gave the London hotel market a major boost, allowing an almost 50 per cent increase in room yield, according to figures from PKF Hotel Consultancy Services.

Whereas London hotels usually discount rates in August, while the corporate market takes a break, room rates went up from an average of £110.22 to £165.05. This boosted the yield by a huge 48.5 per cent, to £135.35.

Although hotel occupancy in the regions fell by 2.4 per cent, to 75.6 per cent this year, yields were up 3.2 per cent to £47.35, thanks to an increase in room rates. This improvement has been attributed to the trend for staycations.

Partner for Hotel & Hospitality Consultancy Services at PKF, Robert Barnard, says: “After a lacklustre July, hotels across the country were eventually able to make the most of one of the most highly regarded sporting events in living memory. In over 30 years in the industry, I can’t recall ever seeing a year on year increase in rooms yield of almost 50 per cent.”