Shiseido has unveiled a new make-up simulator mirror.

Said to be the first of its kind in Europe, the counter technology has been installed at Selfridges department store in London, UK, and was previously only available in Japan.

Able to virtually create make-up application, the Makeup Simulator is also equipped with a camera that captures real-time movement and expression.

The simulator also automatically identifies the facial features of the user and clients can freely combine Shiseido products for the eye, lip and cheek in multiple combinations to find their ideal look.