Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13726)           
UK only International

LTA to pilot ambitious participation initiative in the North

By Matthew Campelli    27 Apr 2016
Paul Burditt said the initiative was devised to promote tennis participation before Wimbledon

The Lawn Tennis Association (LTA) is on the cusp of piloting an ambitious participation initiative in northern English cities in which it will direct local people to their nearest tennis courts using nearby advertising.

The tennis governing body has booked poster space within a mile radius of park courts which will give local people directions to their nearest facilities.

In two weeks’ time, the governing body will launch a supporting campaign, which includes a television commercial and radio advertising.

Talking at the Business of Tennis Forum, organised by the Tennis Industry Association (TIA), Paul Burditt, the LTA head of business insight and planning, said that the scheme was to bring tennis into the public consciousness before Wimbledon, which “occurs too late" to generate a significant and constant uplift in participation.

The campaign is being piloted in the North – in particular urban areas such as Manchester, Sheffield and Leeds – to try to foster interest away from the sport’s “southeast heartland.”

“If the campaign is successful, the plan is to get board approval to roll it out nationally next year,” added Burditt.

In a busy time for the LTA, Burditt also revealed that the organisation would be launching another campaign in two weeks titled 'Advantage,' for players who would like to play more tennis with an “overtly competitive edge,” who are known as the “Wimbledon Warrior” demographic.

“They want an intense workout, they want a ruthless level of drilling and they want matches at the end of it with a lot of competition going on,” said Burditt, adding that the programme was going to be rolled in more than 100 parks across the country, and that coaches were being specially trained for it.

LTA  tennis  participation  facilities  Sheffield  Manchester Leeds  Wimbledon 
Sign up for FREE ezines
Related news

Company profile

Company profile: ServiceSport (UK) Ltd
ServiceSport (UK) Ltd specialises in maintaining, servicing and re-manufacturing all brands of cardiovascular and resistance gym equipment as well as selling brand new equipment from market leading manufacturers.
View full profile >
More company profiles

Featured Supplier

Panatta to showcase innovation at major fitness and bodybuilding events in 2024
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe.
View full details >
More featured suppliers

Property & Tenders

Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
Location: Verwood, Dorset
Company: AVISON YOUNG
Location: Hall Place House, Bexley, DA5 1PQ
Company: London Borough of Bexley
Location: 15 Concessions across the nation's forests
Company: Forestry England
More properties & tenders

Diary dates

11-14 Apr 2024
Exhibition Centre , Cologne, Germany
22-24 Apr 2024
Galgorm Resort, York
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
More diary dates