Total Fitness Health Clubs, a gym and health club chain in the north of England, has experienced a significant increase in operating profit – from £620,000 in 2012 to £1.96m in 2013 generated through £29.6m in sales.

The chain’s consolidated group accounts have been published today (14 July) highlighting how trading results for the first half of 2014 show an 11 per cent like for like new member sales increase compared to the same period last year. Membership levels have also increased by over 5,200 members (eight per cent) in the last year.

This improved performance is attributed to the company’s major investment programme in its people, facilities and equipment – including complete refurbishment across all 16 clubs is due for completion by the end of 2015.

New managers have been appointed in the areas of club management and customer service, reflecting the company’s enhanced member experience strategy.

“The growth over the last twelve months is really pleasing and is the result of a lot of hard work from our colleagues across the business,” said Total Fitness CEO Richard Millman in a statement.

“The financial year 2013 results only reflect a small portion of the improvements underway and our new strategy which we began implementing during 2013,” Millman added. “What really excites me is the upward momentum we have for 2014 and beyond as we continue to invest and pursue our strategic plan.”