Fitness entrepreneur Matt Roberts has launched a new on-demand digital workout channel which he hopes will become the 'Netflix for Fitness'.

The channel is the latest in a growing number of subscription-model fitness class services to have come to market in the last year, the most notable of which being Les Mills’ On Demand.

Roberts, who counts Prime Minister David Cameron and comedian Michael McIntyre among his clients, has brought the new Body.Network service to market with a number of collaborators. In addition to a range of classes led by Roberts, the channel will feature classes by trainers from global yoga brand Yogasphere and the Colin Waggett-helmed gym chain The Third Space.

Classes available include HIIT, Pilates, yoga, post-natal classes, nutritional advice, running and "mindfulness" programmes, with plans to add more partners as the channel develops. Subscribers can access the channel via computer, smartphone or tablet, with subscriptions costing £15 a month, or pay-per-view available from £3 a session.

"The Internet has transformed entertainment, retail and travel, but is yet to have any real impact on the fitness industry," said Roberts.

"We are hoping that the launch of Body.Network will change that and deliver the biggest range of training and nutritional programmes to as many people as possible in the comfort of their living room and at a fraction of the cost of a gym membership or personal trainer."

To read an exclusive interview with Matt Roberts in the April 2014 edition of Health Club Management magazine, click here..