The Whitehouse Hotel group has seen an increase in membership sales after working with Fitness fx.

The company, which launched in 2001, took on the sales fx training and consultancy package to boost membership sales. The partnership included an audit to highlight areas for development, followed by the implementation of bespoke systems for such areas as front of house and health and safety.

Staff have been trained in sales and retention, while mystery shopper exercises are regularly conducted to monitor standards.

Since implementing the training, the company has seen membership at its Worcester club grow to 200 after its launch in January, while figures have reached 500 at the Telford club, which launched in November 2003.

“I have substantial background in hotels, but not leisure,” said Whitehouse Hotels’ operations director, Peter Dyson. “That’s why we needed this expertise and we’re very pleased with the results.”