Fitness tech business Mindbody has appointed Phil Coxon as managing director for its European operations.

As MD of Mindbody Europe, Coxon will be tasked with managing all aspects of the company’s growth across the continent. He will replace Kevin Teague in the role, who has taken on the position of head of strategic accounts, relocating to the company’s head office in California.

Coxon joins the company from automotive software company MotorK, where – as chief revenue officer – he helped the firm scale across Europe. During his career he has also worked at commerce marketing company Criteo.

“I’ve worked in the software industry across various roles, but I have never felt as connected to a company like I do Mindbody," Coxon said.

"I’m excited to be joining at a time of growth and look forward to expanding Mindbody across Europe.

"I believe in purpose-driven business, which is why the values and ethos as a company really resonated with me and I’m humbled to be joining a company that truly cares about its staff and customers, and its mission to make people’s lives happier and healthier”.

Coxon's appointment comes just weeks after Mindbody named Josh McCarter as its new president.

McCarter was formerly CEO and co-founder of Booker, which was acquired by Mindbody in 2018 in a US$150m (€134m, £116m) deal.