Mini has developed a car capable of playing videos across its surface as part of the manufacturer’s Not Normal campaign.

Labelled the Mini Art Beat, the project sees a transformed Mini Countryman fitted with 48,000 hi-resolution LEDs, enabling the car to drive along lit up like a mobile billboard.

The project allowed fans to interact with the car, by streaming their own short videos through Mini’s Facebook app, or tweeting their Vine videos with the hashtag #MINIartbeat. Selected videos were then streamed across the car’s surface as it made its way across London throughout August.

As well as being able to stream their own videos, the public were also able to use social media to add custom designs and music to the car as it drove around the capital.

Its production not only shows the development of social media’s impact on tech interaction, but it also conveys an exciting prospect for future advertising opportunities using LEDs on vehicles and large moving objects.

Last year, Mercedes Benz launched a campaign featuring an invisible car that used LEDs and and a mounted digital SLR camera to allow the car to imitate its surroundings.

A video of the Mini Art Beat in action can be found here: http://lei.sr?a=l9c1r