During a one-day event on 28 September, 1,150 Massage Envy franchised locations will donate US$10 to the Arthritis Foundation for every 60-minute massage or facial session they perform.

The company will also donate 10 per cent of every Murad, Performance Health and Wyndmere product sold on that day to the cause.

“Studies continue to prove the power of massage therapy, and we’ve seen first-hand how our members and guests who suffer from arthritis find relief by incorporating therapeutic massage into their total body care routine,” said Debbie Gonzalez, chief brand officer. “Healing Hands for Arthritis brings awareness to a condition that impacts so many Americans, and to the wide range of benefits regular massage provides.”

The Spa Business Handbook listed Social Good in its Spa Foresight trends for 2016, remarking that with consumers increasingly drawn to companies with a social conscience, spas will work more actively with the less fortunate.