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New head of marketing for VisitBritain
By Pete Hayman 24 Jun 2011
National tourism agency VisitBritain has confirmed that Joss Croft has appointed as its new head of marketing, which comes ahead of the launch of a £100m promotional programme.
Croft takes up the position, having served as the agency's regional director for Europe; head of business visits and events; and manager of strategic partnerships in recent years. VisitBritain director of marketing Laurence Bresh said: "Joss will be ensuring the marketing programme delivers for our commercial partners and on the government targets of 4 million additional inbound visitors spending £2bn across Britain."
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