Active IQ commercial director Jenny Patrickson has been promoted to the role of managing director as part of a series of personnel changes overseen by parent company Premier Global.

Having been bought by Ascend Learning last year, Premier Global – which is also responsible for Premier Training – has been subject to a strategic review which has resulted in the reshuffle.

Patrickson, who this week urged the fitness industry to work more closely together to create a new framework for sector skills and workforce development, assumes the newly-created role of Active IQ managing director, while Suzy Gunn vacates her role as Active IQ operations director to take up the same position at Premier Global. Sarah Edmonds continues as director of quality and standards at Active IQ, but will also take on responsibility for product development.

Additional appointments over at Premier Global see Nick Harding join the team as financial director, while Belinda Moore will take on the role of commercial director.

In her new role at the helm of Active IQ, Patrickson will retain responsibility for the business development team and will also assume responsibilities for operations and the customer service team. She will also continue to focus on developing creative and flexible vocational qualifications in response to significant changes currently taking place within the sector.

“Since joining the organisation in February 2014, Jenny has made a huge contribution to the business and through consolidated growth, she has ensured Active IQ continues to be the awarding organisation of choice for the sector,” said Premier Global CEO Debra Stuart.

“As Active IQ’s new managing director, I am very confident that Jenny is ideally positioned to drive further growth and enhance our position as the leading training providers and awarding organisations in the health and fitness and active leisure sector.”