Tottenham Hotspur FC is floating the idea of incorporating youth seating areas and creches within its new stadium to appeal to a younger fan base.

The Premier League club had planning permission approved for its £400m (US$579.6m, €508.4m), 61,000-capacity stadium approved in February this year.

Talking at the Telegraph Business of Sport Conference 2016 Tottenham’s head of technology solutions Sanjeev Katwa and Christopher Lee of Populous said the stadium would be built with an emphasis on community and a focus on younger supporters.

“There are lots of things we’re looking at in terms of family specific areas and youth areas,” said Lee, the architect’s managing director EMEA. “We’re currently looking at a creche within the stadium where you can drop your kids off before the match.”

Lee added that it was also important to draw the “eight, nine, 10-year-olds” to support the club and grow the junior fan base.

Elsewhere, Katwa revealed that the club was in talks with “many brands” about the possibility of setting up a naming rights arrangement for the stadium, similar to the arrangement neighbour and rival Arsenal FC has with Emirates.

He said club officials were going through the process and that it was “important to have a global brand who want to be associated with out stadium”.