DW Sports Fitness director Scott Best has moved into the booming boutique studio sector with the launch of his first Best’s Bootcamp site in London’s Charing Cross.

Best is owner of the brand and is said to have “ambitious plans to open other sites in London.” The new class-based studio is pitching itself alongside Barry’s Bootcamp and 1Rebel in what it calls the ‘luxe-fitness block’ and says it wants to offer a more personal approach to group exercise.

Key to this is the studio’s Trainer Cam experience, which ensures the trainer is visible on screens as they move around the studio – designed to help participants maintain form and technique. The range of 50-minute classes (£20 each) are soundtracked by Best’s resident DJs, who mix fresh tracks for every session to ensure workout participants never listen to the same music twice.

“We’re so excited to launch this dynamic new offering to the bootcamp sector in the heart of London,” said Lee Drabble, managing director of Best’s Bootcamps.

“Guests can expect a convenient, effective and stylish experience at our inaugural, sleek new studio with the capital’s top trainers in a high octane and sociable environment.”

The studio features FreeMotion Treadmills and has an array of floor-based exercises centred on the Best’s Box – which has been designed in-house in conjunction with Escape Fitness and offers two different height options for a versatile workout.

In addition to a Nike boutique, the site boasts spacious changing facilities, stocked with GHD appliances, hairdryers and high-end skincare solutions, ensuring that guests have “everything they need to go from studio to street.”