M Social Singapore, the first property of a new lifestyle hotel brand from Millennium Hotels & Resorts, opens on Wednesday (13 June) with interior designs by Philippe Starck.

The hotel is located on the Singapore River overlooking the vibrant Robertson Quay enclave, as part of a wider integrated development of luxury apartments and new public spaces.

M Social will feature 293 guestrooms spread over ten floors, a restaurant and bar, a self check-in kiosk and a rooftop pool. The spaces around the hotel are designed to be accessible and flexible to guests’ needs, and according to Millennium will “emphasise community experience in a contemporary yet casual setting”.

Starck said he adopted a “democratic design” concept for the project, heavy on open spaces for socialising and fun custom-made design flourishes – such as playful sculptures of two bronze peanuts at the entrance. “Elegance, creativity and technology will meet to offer a unique experience to our global smart tribe,” he said.

Paul James, senior vice president of marketing at Millennium Hotels & Resorts, said M Social “is great for the millennial market and reflects our departure into lifestyle hotels.”