Xponential Fitness has signed a deal to become the official fitness partner of the Los Angeles Rams NFL team.

Designed to "energise and inspire fans and fitness enthusiasts alike", the collaboration will present Xponential with the opportunity to offer its fitness concepts to an entirely new audience.

As well as the LA Rams fanbase, the two partners will work together across the greater Los Angeles community to introduce people to Xponential's concepts and to get people more physically active.

Xponential and the LA Rams will also create a content series featuring workouts hosted at a variety of Xponential brands with members of the Rams Cheerleaders.

Danyal Ali, chief marketing technology officer of Xponential Fitness, said: "This partnership represents a tremendous opportunity for us to inspire and empower individuals to lead healthier lives through our family of brands.

"Our partnership goes beyond fitness and sports, it's about creating a vibrant community where health, entertainment, and togetherness intersect."

Xponential's portfolio of franchised fitness brands includes Club Pilates, Pure Barre, CycleBar, StetchLab, Rumble Boxing, BFT, YogaSix, Row House, Stride Fitness and AKT.

Rams chief commercial officer, Jennifer Prince, said: "Xponential's dedication to providing accessible and innovative fitness options aligns perfectly with our mission to inspire and unite our fans.

"Together, we'll create memorable and impactful experiences for fitness lovers and Rams fans alike."

The move is the latest way in which Xponential is creating new audiences for its fitness offering.

Earlier this year, it secured a deal to launch its digital platform, Xponential+, on all LG Electronics Smart TVs globally.