Oakland Theme Park has announced plans for a £4m investment programme for 2013 at its Pembrokeshire site in Wales.

The Pembrokeshire attraction is set to create a new family park area featuring a series of new rides and experiences.

The parks largest investment will see the addition of seven new rides and attractions including a water ride.

Work will begin in the next few weeks with a planned opening prior to the 2013 summer holidays.

Improvements to the park will also include a new family restaurant and café with outdoor play areas and themed retail experiences.

Set on 80 acres, Oakwood currently features more than 30 rides including roller, tower and sky coasters.

Park Director Dominic Jones said: "This represents by far the largest investment at the park for more than a decade and is a direct response to visitor feedback we have received.

"As well as creating a must-see new destination for families, the development also represents a major boost for the local economy and will create a number of new jobs.

"It will totally transform the visitor experience and provide a magical new series of attractions aimed specifically at the family market.