Construction work is expected to start this year on the Lego House, a visitor and interactive exhibition centre in the Danish town of Billund, with the attraction made to resemble a giant stack of Lego bricks.

The project has been designed by progressive architects Bjarke Ingels Group (BIG), in conjunction with the Lego Group, the Lego Foundation and investment company Kirkbi A/S.

Once completed in 2016, the centre will play host to 7,600sq m (81,805 sq ft) of exhibition areas, a Lego store, café and a large public square.

The construction is proposed to measure 80 by 100 metres and will partly resemble the brand’s legendary plastic brick formations.

It is thought that the structure, to be run and managed by the Lego Group, will rise 30 metres from a public square, with its roof housing a number of different rooftop gardens and spaces for visitors to enjoy.

“The Lego House will show the past, present and future of the Lego idea and I am certain it will be a fantastic place, where Lego fans of all ages and their families and friends will get a wide range of unique Lego experiences,” said Lego owner Kjeld Kirk Kristiansen.

“It is our belief that Lego play fosters innovative thinking, and the Lego House gives us an opportunity to make it very tangible what Lego play offers and how it stimulates children’s creativity and learning."

Architects BIG have been responsible for a number of innovative designs of late, including their work on the Danish Maritime Museum in Helsingor, which opened last year.