Aromatherapy Associates has announced the addition of two new members to its senior team ahead of the company’s 30th anniversary. Muriel Zingraff-Shariff has joined as CEO and Leslie Davey is the global marketing director.

Both Zingraff-Shariff and Davey will work closely with chair and founder Geraldine Howard to further support the global growth of the skincare business.

Zingraff-Shariff has more than 25 years' experience working across luxury and premium brands, for international organisations such as L’Oréal, Jimmy Choo, Paco Rabanne and Harrods. Her expertise centred on maximising the potential of these upscale businesses.

Davey specialises in brand building and product innovation, having worked in marketing roles for global brands such as Diageo, Unilever, Britvic and the European luxury health club and spa collection Aspria.

Howard said: “I am thrilled to be welcoming Muriel and Leslie into the management team and am delighted to have two such highly skilled and experienced women driving our ambition. 2015 marks our 30th anniversary and it’s a fantastic asset to have them join as we enter such an exciting phase.”

Zingraff-Shariff added: “It’s an honour to be working alongside such a pioneer (Howard) and I look forward to developing the potential of Aromatherapy Associates, continuing to keep spa at the core of all we do.”

Davey, who also praised Howard, said she is looking forward to taking Aromatherapy Associates to its next level of brand growth.

The skincare brand was sold in February 2014 to B&B Investment Partners, a new fund with plans to invest in health, wellness, beauty and personal care brands. B&B is a partnership between Alliance Boots, owner of UK high street chemist Boots, and the principals of B&B Investment Partners – Chris Britton and Jean-Philippe Barade.

Howard, who launched the skincare company in 1985 alongside fellow entrepreneur Sue Beechey, was positive about the takeover – stating that the new owners would provide the financial stimulus needed to further expand the product house.