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Technogym and World Athletics team up to launch the Run X World Treadmill Championships

Running: Technogym and World Athletics team up to launch the Run X World Treadmill Championships

05 Jun 2026
Technogym has announced the launch of the Run X World Treadmill Championship, the first world ... more
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Charitable trust, Mytime Active, tackles loneliness

Public sector: Charitable trust, Mytime Active, tackles loneliness

05 Jun 2026
Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on ... more
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Tewinbury Farm Hotel launches fitness and wellbeing offering

Wellness: Tewinbury Farm Hotel launches fitness and wellbeing offering

01 Jun 2026
Tewinbury Farm Hotel in Hertfordshire, UK is expanding its premium leisure proposition with the launch ... more
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Work gets underway on Madrid's €800 million leisure complex

Mixed-use: Work gets underway on Madrid's €800 million leisure complex

01 Jun 2026

Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, ... more
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PureGym tackles doomscrolling with joy strolling

Breaking news: PureGym tackles doomscrolling with joy strolling

29 May 2026
PureGym is encouraging people to step away from their screens and go for a walk, ... more
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Small lifestyle changes yield huge benefits for heart health, says research

Health: Small lifestyle changes yield huge benefits for heart health, says research

29 May 2026
Small improvements to sleep, diet quality, and physical activity, made in combination lead to a ... more
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UK Active delivers new defibrillator guidelines to empower staff to deal with cardiac arrests

Safety: UK Active delivers new defibrillator guidelines to empower staff to deal with cardiac arrests

21 May 2026
UK Active has published new guidance on defibrillators to help fitness and leisure operators deliver ... more
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Brio reopens historic Chester Northgate leisure centre after a £12 million investment

Public sector: Brio reopens historic Chester Northgate leisure centre after a £12 million investment

15 May 2026

Brio Northgate – formerly Northgate Arena in Chester – has officially reopened following ... more
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Life Time increases the size of its clubs to accommodate premium features

Premium: Life Time increases the size of its clubs to accommodate premium features

14 May 2026
US athletic country club operator, Life Time, says its 2026 growth strategy and outlook are ... more
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Everyone Active appoints Harry Aikines-Aryeetey as celebrity ambassador for You+

Collaboration: Everyone Active appoints Harry Aikines-Aryeetey as celebrity ambassador for You+

05 May 2026
Everyone Active has partnered with Team GB sprinter and TV personality, Harry Aikines-Aryeetey, to be ... more
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Active Lives data shows positive impact from fitness sector

Research: Active Lives data shows positive impact from fitness sector

03 May 2026
Activity levels are still rising among English adults according to Sport England’s new Active Lives ... more
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Study shows its the brain that programmes endurance capacity, not the body

Research: Study shows its the brain that programmes endurance capacity, not the body

01 May 2026
Researchers at UT Southwestern Medical Center have identified a potential brain-driven mechanism behind the physical ... more
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Fusion Lifestyle calls in the administrators – councils appoint new operators

Administration: Fusion Lifestyle calls in the administrators – councils appoint new operators

10 Apr 2026
After celebrating its 25th anniversary last year, Fusion Lifestyle has called in administrators after a ... more
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The UK Health & Fitness Market Report 2026 shows the fitness sector has achieved record growth

Breaking news: The UK Health & Fitness Market Report 2026 shows the fitness sector has achieved record growth

09 Apr 2026
The newly published The UK Health & Fitness Market Report 2026 shows penetration has reached ... more
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Cognitive boost from exercise can extend until the following day, shows UCL study

Research: Cognitive boost from exercise can extend until the following day, shows UCL study

09 Apr 2026
The cognitive boost from exercise can last until the following day according to a study ... more
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Everyone Active reveals Bedworth Physical Activity Hub with 100-station gym

Everyone Active reveals Bedworth Physical Activity Hub with 100-station gym

08 Apr 2026
The £30.6 million Bedworth Physical Activity Hub is now open, replacing a centre which dated ... more
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Jenny Patrickson leaves Active IQ after 12 years – senior team to step up

Jenny Patrickson leaves Active IQ after 12 years – senior team to step up

08 Apr 2026
Managing director of awarding body, Active IQ, Jenny Patrickson, is leaving to focus on consultancy, ... more
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Free gym membership for 11- to 16-year-olds in Manchester

Free gym membership for 11- to 16-year-olds in Manchester

07 Apr 2026
Manchester City Council has launched an ambitious programme to offer free gym memberships and access ... more
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The global fitness industry unites to create a global framework to tackle obesity

GLP-1: The global fitness industry unites to create a global framework to tackle obesity

01 Apr 2026
Trade associations from around the world have joined forces to lobby governments and health systems ... more
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Duncan Jefford is the new MD of Everyone Active as David Bibby announces retirement

Breaking news: Duncan Jefford is the new MD of Everyone Active as David Bibby announces retirement

31 Mar 2026
Duncan Jefford has been announced as the new managing director of Everyone Active. Current MD, ... more
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More news: (showing 1 - 20 of 13969)           
UK only International

New European deals for optimal

By Tom Walker    18 Feb 2008

The Optimal Life Fitness Group has signed its first Extreme Kettlebell deal with Fitness First Europe in France and the Fitness Company Germany (part of Fitness First).

The package, developed in conjunction with Fitness First Europe, includes installations, instructor training, taster sessions for members and a Fitness First-branded kettlebell, and is expected to impact particularly on the PT market.

This follows the installation of Extreme Kettlebells across Fitness First Holland in 2007. Optimal is now setting up an education structure within Fitness First Europe, developing Master Trainers in each country to run courses across Europe.

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Company profile

Company profile: Alliance Leisure
Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
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Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
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One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
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